“Trust me.” – Leaders say it like a magic spell. A verbal fast pass. A shortcut around uncertainty. But here’s the awkward truth: trust is not a default setting. Most humans do not hand it out like free samples at Costco. Trust is earned slowly, validated by evidence, and revoked instantly when your actions stop matching your words.
Entrepreneurship
Let’s uncover how well your organization is running — and where it’s holding you back.
Recently I was asked to consider and write down an answer to the question; “what EO mean to me?” After 14 years, as a member and volunteer leader in the Entrepreneurs’ Organization, it was a challenging question to answer in just a few sentences.
Whether it’s elite athletes, Hollywood actors, or CEOs leading multi-billion-dollar companies, one thing is clear—no one achieves their best alone. Yet, when it comes to business, particularly for entrepreneurs running companies breaking into millions in revenue, coaching often feels like a luxury rather than a necessity.
In this episode of RadEO, we talk to Aaron Lee founder and CEO of Iluma Agency. Co-Founder of Pythos and EO Regional Chair for US East and Past President of the South Florida Chapter.
As a Weston, FL resident and local business leader, Aaron Lee appreciates his good fortune. The current president of Entrepreneurs’ Organization – South Florida (EO-SOFLO) is committed to giving back, both in our community and around the world. As part of this role, Lee attended the 72nd session of the United Nations General Assembly, where he and other Entrepreneurs’ Organization delegates joined the initiative designed to wipe out global poverty, fight inequality and tackle climate change by 2030.
But I didn’t always feel that way. I must be, because people tell me that all the time, but what does that even mean? How do you define “lucky”, anyway?
So as we reached the sweet 16 birthday of my company, I wanted to share 16 lessons I’ve learned along the way of my journey as an accidental entrepreneur.