“Trust me.” – Leaders say it like a magic spell. A verbal fast pass. A shortcut around uncertainty. But here’s the awkward truth: trust is not a default setting. Most humans do not hand it out like free samples at Costco. Trust is earned slowly, validated by evidence, and revoked instantly when your actions stop matching your words.
strategy
But I didn’t always feel that way. I must be, because people tell me that all the time, but what does that even mean? How do you define “lucky”, anyway?
So as we reached the sweet 16 birthday of my company, I wanted to share 16 lessons I’ve learned along the way of my journey as an accidental entrepreneur.

